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If You Can’t Measure Your Marketing, Then You’re Doing it Wrong

If You Can’t Measure Your Marketing, Then You’re Doing it Wrong

Before the internet age, it used to be nearly impossible for small-to-medium business (SMB) owners to accurately measure the return on their marketing efforts. SMB leaders allocated significant sums to the marketing budget to be spent on advertising, events, sales collateral, and even company-branded swag,

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