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How to Calculate the Marketing Budget for Your Business
Consider the following scenario: you’re the owner of a small-to-medium business (SMB), and you’re...
Where Do I Start?
As a marketing agency that mostly serves small-to-medium business (SMB) clients, markit360 often...
If You Can’t Measure Your Marketing, Then You’re Doing it Wrong
Before the internet age, it used to be nearly impossible for small-to-medium business (SMB) owners to accurately measure the return on their marketing efforts. SMB leaders allocated significant sums to the marketing budget to be spent on advertising, events, sales collateral, and even company-branded swag,
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