Case Study
Building Foundations in Marketing to Drive Strategic Growth
The Results
- A cohesive brand identity across all platforms, ensuring consistency.
- A strategic roadmap for brand growth through digital and traditional channels.
- Uncovered new business growth opportunities, shaping the new website’s functionality and site map.
- Improved efficiencies in time and resources by aligning the entire firm’s marketing approach.
OVERVIEW
Founded in 2010, Trammell Piazza Law Firm quickly gained a reputation as skilled trial lawyers specializing in nursing home defense. With rapid growth and expansion, they now practice in over 15 state and U.S. district courts, representing victims of catastrophic injury and resolving business disputes, securing over $100 million for clients in under a decade. However, their diversified business focus made it difficult to concentrate their marketing efforts effectively.
Challenges
Unclear marketing focus and budget allocation.
Smaller marketing budget than competitors.
High digital advertising costs in the legal industry.
Struggling to maintain a family values identity while competing against aggressive ambulance chasers and large firms.
Goals
Develop a strategic marketing plan for brand direction, web development, and social media.
Create a comprehensive brand package with unified graphics and messaging.
Build a game plan for a new website, inbound marketing, and SEO.
SOLUTION
1
Strategic Marketing Plan
Conducted self-assessments, developed buyer personas, and outlined a marketing strategy with clear budgets and timelines.
2
Logo Redesign & Graphics Package
Modernized the firm’s logo and design to align with its new brand direction.
3
Tagline & Messaging
Defined the firm’s tone and voice, creating a new tagline and messaging to use across all marketing channels.
4
Brand Guidebook
Created a comprehensive brand guidebook incorporating the logo, tagline, and messaging for use in all future campaigns and website development.
RESULTS
million dollars recovered
%
Unified Brand look
%
found Growth Opportunities
%
Time and Resources saved
OUR WORK
We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.
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