Case Study

Building Foundations in Marketing to Drive Strategic Growth

The Results

  • A cohesive brand identity across all platforms, ensuring consistency.
  • A strategic roadmap for brand growth through digital and traditional channels.
  • Uncovered new business growth opportunities, shaping the new website’s functionality and site map.
  • Improved efficiencies in time and resources by aligning the entire firm’s marketing approach.

OVERVIEW

Founded in 2010, Trammell Piazza Law Firm quickly gained a reputation as skilled trial lawyers specializing in nursing home defense. With rapid growth and expansion, they now practice in over 15 state and U.S. district courts, representing victims of catastrophic injury and resolving business disputes, securing over $100 million for clients in under a decade. However, their diversified business focus made it difficult to concentrate their marketing efforts effectively.

Challenges

Unclear marketing focus and budget allocation.

Smaller marketing budget than competitors.

High digital advertising costs in the legal industry.

Struggling to maintain a family values identity while competing against aggressive ambulance chasers and large firms.

Goals

Develop a strategic marketing plan for brand direction, web development, and social media.

Create a comprehensive brand package with unified graphics and messaging.

Build a game plan for a new website, inbound marketing, and SEO.

SOLUTION

1

Strategic Marketing Plan

Conducted self-assessments, developed buyer personas, and outlined a marketing strategy with clear budgets and timelines.

2

Logo Redesign & Graphics Package

Modernized the firm’s logo and design to align with its new brand direction.

3

Tagline & Messaging

Defined the firm’s tone and voice, creating a new tagline and messaging to use across all marketing channels.

4

Brand Guidebook

Created a comprehensive brand guidebook incorporating the logo, tagline, and messaging for use in all future campaigns and website development.

RESULTS

$100M in Recoveries in Under 10 Years

This can be a major credibility builder and success indicator for potential clients.

    %

    Unified Brand Identity Across All Channels

    Highlight this as a key achievement of the project, showcasing consistency in communication.

      %

      Discovered New Growth Opportunities

      Call attention to the strategic insights gained from the marketing plan, leading to website improvements. 

      %

      Efficiencies in Time and Resources

      This emphasizes the practical value of a cohesive marketing strategy for internal operations.

      OUR WORK

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      We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

      Virginia Trammell, Partner

      Trammell Piazza Law Firm

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