Search Engine Optimization
Law Firm Grows Business in Targeted Practice Area with Customized SEO Strategy
The Results
- 43% increase in organic search traffic.
- Improved Authority Score by 28%.
- Achieved #1 ranking for targeted keywords.
- Targeted keywords moved from page 3 to the first page of Google results.
- Expanded the SEO strategy to include additional practice areas like Truck Accidents and Insurance Recovery, based on the success of the initial campaign.
OVERVIEW
A regional law firm specializing in nursing home defense and catastrophic injury disputes partnered with markit360 to increase brand awareness and improve lead generation for specific practice areas, following the launch of its newly designed website.
Challenges
Limited marketing budget compared to competitors.
Competitors employing aggressive marketing tactics.
High digital advertising costs in the legal industry.
Limited time for content development from the firm’s team.
Goals
Increase qualified leads through targeted traffic.
Boost credibility and social proof.
Build brand trust to attract relevant users.
Gather actionable data for campaign adjustments and website optimizations.
SOLUTION
1
Website Optimization
Addressed technical issues like site speed, mobile usability, and crawlability. Improved on-page elements such as meta tags and headings to enhance visibility.
2
Keyword Research
Identified high-potential keywords focused on third-party workplace injury. Emphasized local SEO, backlink building, and mobile optimization.
3
Video Content Strategy
Produced informational videos and shared them across social media to build engagement and increase visibility.
4
Content Creation
Developed new web pages and blog articles, repurposing transcribed video content into written blogs to boost search rankings.
RESULTS
%
Increase in Organic Search Traffic
This demonstrates the effectiveness of SEO and content efforts in driving more relevant traffic.
%
Improved Authority Score by 28%.
Highlight the impact of technical optimization and SEO improvements on the website’s authority.
Achieved #1 ranking for targeted keywords
Securing the top spot for competitive keywords is a powerful proof of SEO success.
Targeted keywords moved from page 3 to the first page of Google results.
Show the tangible improvement in SEO ranking for high-value keywords.
Expanded the SEO strategy to include additional practice areas like Truck Accidents and Insurance Recovery, based on the success of the initial campaign.
OUR WORK
We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”
we can help you get started
You can send us a note or call us at 504-329-2626.