Search Engine Optimization

Law Firm Grows Business in Targeted Practice Area with Customized SEO Strategy

The Results

  • 43% increase in organic search traffic.
  • Improved Authority Score by 28%.
  • Achieved #1 ranking for targeted keywords.
  • Targeted keywords moved from page 3 to the first page of Google results.
  • Expanded the SEO strategy to include additional practice areas like Truck Accidents and Insurance Recovery, based on the success of the initial campaign.

OVERVIEW

A regional law firm specializing in nursing home defense and catastrophic injury disputes partnered with markit360 to increase brand awareness and improve lead generation for specific practice areas, following the launch of its newly designed website.

Challenges

Limited marketing budget compared to competitors.

Competitors employing aggressive marketing tactics.

High digital advertising costs in the legal industry.

Limited time for content development from the firm’s team.

Goals

Increase qualified leads through targeted traffic.

Boost credibility and social proof.

Build brand trust to attract relevant users.

Gather actionable data for campaign adjustments and website optimizations.

SOLUTION

1

Website Optimization

Addressed technical issues like site speed, mobile usability, and crawlability. Improved on-page elements such as meta tags and headings to enhance visibility.

2

Keyword Research

Identified high-potential keywords focused on third-party workplace injury. Emphasized local SEO, backlink building, and mobile optimization.

3

Video Content Strategy

Produced informational videos and shared them across social media to build engagement and increase visibility.

4

Content Creation

Developed new web pages and blog articles, repurposing transcribed video content into written blogs to boost search rankings.

RESULTS

%

Organic Search GAIN

%

Improved Authority Score

Top rank for keywords

keywords on google page One

OUR WORK

Back to Case Studies
4

We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.

Virginia Trammell, Partner

Trammell Piazza Law Firm

markit360 expertly streamlined our brand message across web, social media, and search, turning complex needs into a polished, cohesive online presence. Their hands-on approach brought measurable growth in visibility and trust, letting us focus on patient care with confidence.

Lindsay Hornsby, Office Manager

Neurology Solutions Movement Disorders Center

5

we can help you get started

You can send us a note or call us at 504-329-2626.