Website Design

Patient-Focused Website Delivers More Site Visits and Appointments

The Results

  • Website Visits:
    Increased by 61% within one year.
  • New Patients:
    14% of web form submissions resulted in new patients.
  • Blog Engagement:
    Blog views increased by 89%.
  • Appointment Conversions:
    20% of new appointments were generated through web conversion.

OVERVIEW

markit360 was asked to design a new website for a specialty neurology practice based in Austin, Texas. The clinic’s founder is a fellowship-trained movement disorder specialist considered among the most experienced specialists in mapping and programming for patients who undergo advanced deep brain stimulation surgery. The clinic offers a holistic approach to treating complex movement disorders, including medication therapy, surgical therapies, physical therapy, and supplement and nutrition counseling.

Challenges

Competing with hospital-backed digital marketing budgets.

Educating and attracting the right patients due to the clinic’s unique approach.

Updating a previously unmanaged and outdated website.

Goals

Clarify the clinic’s unique treatment approach.

Present clear, engaging information about conditions and treatments.

Simplify the appointment request process for new patients.

SOLUTION

1

Research

Conducted patient interviews and competitor analysis. Found competitors neglected emotional and physical benefits in patient care, which became a key differentiator for the clinic’s new website.

2

Creative & Messaging Strategy

Integrated patient testimonials to emphasize patient experiences and created content aligned with pre-established brand guidelines.

3

Site Planning & Design

Modeled after clean medical sites like mayoclinic.org, the site map was structured to provide easy access to comprehensive information and drive contact form submissions.

4

Development

Built with WordPress using a custom theme and modular design for scalability. Integrated the Gutenberg editor to allow easy content updates and new page creation.

RESULTS

%

growth in Website Visits

%

increase in New PatientS

%

rise in Blog Engagement

%

Increase in booked appointments

OUR WORK

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We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

Vigirnia Trammell, Partner

Partner, Trammel Piazza Law Firm

Markit360 expertly streamlined our brand message across web, social media, and search, turning complex needs into a polished, cohesive online presence. Their hands-on approach brought measurable growth in visibility and trust, letting us focus on patient care with confidence.

Lindsay Hornsby, Office Manager

Neurology Solutions Movement Disorders

5

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