Search Engine Optimization

Neurology Clinic Finds New Patients with Customized SEO Strategy

 

The Results

Backlink Health Score improved by 347%.
Average keyword ranking increased by 27%.
Two keywords now rank #1, with significant improvements across hundreds of targeted keywords.
1,200% increase in phone calls and new patient appointment requests.

OVERVIEW

A specialized movement disorder clinic partnered with markit360 to redesign their website and improve its ongoing performance. Additionally, they aimed to attract a new patient base by promoting injection treatments for non-movement disorder patients.

Challenges

The clinic’s Authority Score was nearly 0 due to lack of prior SEO efforts.

Limited brand awareness outside the Parkinson’s community in central Texas.

Goals

  1. Improve the website’s authority score.
  2. Increase website traffic through targeted keyword optimization.
  3. Generate leads from a new patient pool.
  4. Establish the clinic’s thought leadership in neurology.

SOLUTION

1

Website Audit & Optimization

Fixed technical issues related to site speed, mobile-friendliness, and crawlability, and optimized on-page elements like meta tags and content for better visibility.

2

Keyword Research

Conducted in-depth research to identify keywords with the highest potential, focused on backlinks, local SEO, and mobile optimization.

3

Landing Pages

Created branded and unbranded landing pages specifically targeting keywords related to injection treatments and pain management.

4

Blog & Content Strategy

Developed a blog strategy with content written by clinic staff, paired with a social media plan to promote these articles and enhance visibility.

RESULTS

%

Improvement in Backlink Health Score

%

Increase in Phone Calls and Appointment Requests

#1-Ranked Keywords

%

Increase in Average Keyword Ranking

Our Work

We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

Virginia Trammell, Partner

Trammell Piazza Law Firm

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