Search Engine Optimization

Neurology Clinic Finds New Patients with Customized SEO Strategy

 

OVERVIEW

Highly specialized movement disorder neurology clinic partnered with markit360 to redesign their website and, having completed the project, sought to ensure the website’s ongoing health. The clinic was also interested in “cross-selling” injection treatments to patients without movement disorders, which was new to them.

Challenges

Internal and external challenges influenced how we approached the project:

  • Having not focused on SEO work in the recent past, the Authority Score for the website on a scale of 0-10 was nearly 0.
  • Lack of brand awareness outside the central Texas Parkinson’s community.

Goals

markit360 had 4 main goals for the client’s SEO program:

  1. Increase the authority score of the website.
  2. Increase visits to the website for targeted keywords.
  3. Achieve lead generation among the new patient pool.
  4. Support the clinic’s thought leadership efforts.

SOLUTION

We created an SEO MicroStrategy focused on technical improvements and new content creation including building branded and unbranded content via the website and new landing pages promoting injections for pain management. The program elements included:

1

Comprehensive Website Audit, Enhancement, and Optimization

We identified and repaired technical aspects of the website, including site speed, mobile-friendliness, and crawlability. Our on-page optimization efforts include management of meta tags, headings, and content improvements to existing web pages to improve visibility and relevance.

2

Keyword Research and Analysis

We researched and identified keywords that met our criteria for efficiency and likelihood of success. Our ongoing efforts include building backlinks, local SEO, and mobile optimization.

3

Branded and Unbranded Landing Pages

We created a number of new branded and unbranded landing pages with URLs purchased to support our targeted keywords.

4

Blog Content Strategy

We developed a content strategy for the client’s blog and assisted in creating new content, including articles bylined by the clinic’s staff. We also developed a complementary social media strategy featuring the new articles along with other relevant brand messages. 

RESULTS

Six months into the program, the initial SEO MicroStrategy has been extremely successful.

  • We improved the client’s Backlink Health Score by 347%.
  • The website’s average overall keyword ranking improved by 27%.
  • At the start of the program, the targeted keywords did not rank at all. Today we have 2 keywords in the #1 position and also have significantly improved keyword positions across hundreds of targeted keywords.
  • We have seen a 1,200% increase in phone calls and new patient appointment requests.

We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

Virginia Trammell, Partner

Trammell Piazza Law Firm

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