paid digital advertising

French Quarter Restaurant Finds New Diners with Google Ads

The Results

  • Generated over 800 conversions with a highly efficient CPA of $2.57, maximizing campaign ROI.
  • Search campaign engagement peaked at 42.51% CTR.
  • Achieved a 65% rise in unbranded conversions, driving new customer acquisition.
  • Achieved a 403% increase in display impressions, significantly boosting visibility.
  • Reduced search cost-per-click from $0.21 to $0.10, improving budget efficiency.

OVERVIEW

Deanie’s Seafood, a well-known New Orleans restaurant group, partnered with markit360 to launch a geo-targeted digital ad campaign to drive more foot traffic to its French Quarter location.

Challenges

Competing in New Orleans’ crowded restaurant market. 

Driving qualified traffic to the website from both local and tourist audiences.

Maintaining cost-efficiency while optimizing for engagement and conversions.

Increasing brand visibility with measurable impact.

Goals

Increase brand awareness for Deanie’s French Quarter location among locals and tourists.

Drive qualified traffic to the website through targeted search and display ads.

Generate cost-effective conversions to support reservations and customer acquisition.

Optimize performance over time using data-driven strategies and real-time analytics.

SOLUTION

To meet the campaign’s objectives, markit360 developed and executed a multi-channel digital advertising strategy focused on precision, performance, and brand storytelling.

1

Paid Search Campaigns

Built out segmented ad groups around branded and high-intent seafood keywords to capture both loyal customers and new audiences actively searching for dining experiences in New Orleans.

2

Display Advertising

Launched engaging, responsive display ads combined with virtual geofencing to reach tourists and locals in high-traffic areas.

3

Landing Page Optimization

Conducted A/B testing to improve user experience and increase conversion rates from ad traffic.

4

Data-Driven Performance Management

Used keyword-level analytics and real-time campaign tracking to continuously refine ad spend, targeting, and messaging for maximum ROI.

OUR WORK

Our approach combined strategic keyword targeting, dynamic display creative, and data-driven optimizations to attract new customers, re-engage local diners, and strengthen Deanie’s digital presence in a highly competitive market.

paid digital advertising
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Markit360 expertly streamlined our brand message across web, social media, and search, turning complex needs into a polished, cohesive online presence. Their hands-on approach brought measurable growth in visibility and trust, letting us focus on patient care with confidence.

Lindsay Hornsby, Office Manager

Neurology Solutions Movement Disorders

We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

Vigirnia Trammell, Partner

Partner, Trammel Piazza Law Firm

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