search engine optimization

Reclaiming Organic Traffic with SEO

The Results

  • 442% increase in organic traffic.
  • 346% increase in engagement.
  • Enhanced location-based visibility with a 17% increase in Google Map views.
  • Optimized search intent by filtering out 55% of off-target traffic.

OVERVIEW

A B2B security integration provider partnered with markit360 to increase its online visibility and attract high-intent leads. The company was experiencing brand confusion due to a similarly named wireless provider that dominated search engine results. This issue diverted qualified traffic away from their core services and made it difficult to rank for relevant security-related terms. To stay competitive, the client needed a comprehensive SEO strategy to boost visibility, filter out unrelated traffic, and improve on-site engagement with decision-makers.

 

Challenges

A similarly named company absorbed search traffic, misdirecting users.

The site struggled to appear for essential terms like “access control systems” and “commercial surveillance.”

The right users weren’t finding the site at the right time.

Visitors weren’t interacting with service pages or converting into leads.

Goals

Increase organic traffic by targeting high-intent search queries.

Boost keyword rankings for essential security industry terms.

Reduce brand confusion by refining search intent and filtering out unrelated traffic.

Improve engagement and conversions on service-related pages.

Our Strategy: Precision SEO for High-Intent Traffic

We developed a layered SEO framework targeting high-intent searchers, improved rankings, and filtered out irrelevant traffic.

1

Website Optimization

Conducted a comprehensive SEO audit to address page speed, broken links, and missing metadata.

Enhanced mobile usability and site structure to improve user experience and crawlability.

2

 Keyword Strategy

Identified and mapped high-intent, industry-specific, and local keywords to priority pages.

Refined search intent by filtering unrelated queries tied to the wireless brand.

Focused on regional targeting to drive leads in key service areas.

3

Content Development

Rebuilt core service pages with optimized messaging around offerings like surveillance, access control, and structured cabling.

Produced blog content that addressed industry-specific challenges and positioned the client as a trusted authority.

4

Authority Building 

Executed a backlink campaign targeting relevant publications in security and technology sectors.

Boosted domain authority with quality inbound links to high-performing content.

RESULTS

%

Organic Search GAIN

%

Increase in Engagement

%

Growth in Google Map Views

%

unrelated traffic filtered out

OUR WORK

Our approach combined technical SEO enhancements, AI-informed keyword targeting, and optimized content placements. Our results increased qualified traffic, improved search visibility, and connected high-intent users with integrated security solutions, all while reducing brand confusion in a competitive digital landscape.

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Markit360 expertly streamlined our brand message across web, social media, and search, turning complex needs into a polished, cohesive online presence. Their hands-on approach brought measurable growth in visibility and trust, letting us focus on patient care with confidence.

Lindsay Hornsby, Office Manager

Neurology Solutions Movement Disorders

We contacted markit360 to help upgrade our website, logo, and online image. Melissa and the entire team were highly professional and worked hard to understand our goals and match the marketing plan to those goals. The work product was exceptional and communicated who we are as a business. markit360 devoted countless hours interviewing staff, clients, and even other attorneys so that the final product communicated to the public reflects who we are both personally and professionally. We have been so pleased with their services and know they do the same professional top-quality work for all their clients.”

Vigirnia Trammell, Partner

Partner, Trammel Piazza Law Firm

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Feel free to send us a note at melissa@markit360.com or call us at 504-329-2626.